Dom Vetro was one of the 1st brands we started with. Its normally a leap of faith for a brand to entrust you with their products when you don't have a track record but its proved to be successful partnership. Dom Vetro is one of our best selling brands and is the embodiment of the type of product we love- made by true craftsmen in the Italian Alps, beautiful and not over exposed. We met with Ashley, the founder in NYC last year and talked a bit about his journey. He even bought us a really good lunch at a nice sandwich and juice place in Williamsburg called Summers Brooklyn and gave us a little tour around the 'hood. :-)
LG: Tell us a bit about your journey to founding Dom Vetro? What were you doing before and what inspired you to make the switch ?
AB: Dom Vetro started as a personal interest. It was a passion and I didn't set out to build a brand - just share an experience with friends and people who were interested. Now, the company is quite established and I need to think about very practical business questions, so my education has been helpful. But more than building a brand, my focus remains on making a beautiful product and sharing that quality and craftsmanship with the world.
LG: Walk us through your process for a new frame design? Is it based on old vintage styles, what is currently in vogue, materials you like...?
AB: The process starts with sketches - lots of them - and then sampling. It's only with the physical samples that I can get the shape and fit the way I want them. Drawings never completely translate to the physical product. As for what's in vogue - you'll see when I introduce my new collection in March / April. I think you're going to love the aesthetic.
LG: Where do you look for inspiration ? Which Brands do you like ?
AB: Each season comes as a wave of new colors, smells and sounds. My inspiration comes from my environment, wherever I am - that's typically the place I discover new things. There's always a lot more than meets the eye at first - you just have to look for it.
LG: Favourite holiday destination ?
AB: The summer plan is to go sailing off the coast of Croatia or in the Greek islands with a group of our close friends.
LG: What's in your black book in Brooklyn?
AB: Ringolevio for dinner. Wythe hotel for brunch. Joe's Pizza - one of my favorite spots in the West Village - just opened a new location on Bedford. It's worth checking out.
80 Wythe Ave. at N. 11th Williamsburg, Brooklyn, NY 11249
Images from High Snob Society and Dom Vetro