Sort of a Coal is a Danish brand with a passion for the traditional material of Japanese Binchotan Charcoal, also called White Charcoal. White Charcoal is the highest grade of charcoal. In Asia it has been used for centuries for its purifying, and restorative benefits and is often referred to as ‘active charcoal’. Despite its name White Charcoal is pitch black. White Charcoal efficiently adsorbs impurities from water, air or even skin, while releasing vital minerals absorbed by the living tree.