Noah Guy founded Joshu + Vela in 2010. He began designing bags in 2001 with brands such as Levis and North Face and used his experience from work and travels to create quality products with enduring design. Joshu + Vela explores the harmony of style and function.  Each product is built to last and grow more beautiful with age and wear. Products are handmade to order using the best materials in their San Francisco studio.